About 44.1 million American households rent. Without a strong real estate marketing strategy, you'll never engage these renters. They won't realize your Sacramento, CA rental property is vacant.
Use these five real estate marketing tips to attract tenants to your listings. With these tips, you can generate more tenant leads and fill vacancies. Start marketing today!
1. Enhance Your Property Website
Optimize your property website. Ensure it's:
- Fast
- Easy to navigate
- User-friendly
- Secure
- Mobile-optimized
Nearly 75% of renters use mobile devices when searching for renters. Mobile optimization will benefit your organic search engine rankings. When renters look for a property listing, yours could appear at the top of a Google page.
Higher rankings can help you generate more website traffic and tenant leads. Google prioritizes websites that are mobile-optimized and user-friendly. If it doesn't meet the above criteria, other properties will rank above yours.
Consider partnering with a property management company or marketing agency. They can improve your website and rankings.
Give renters more than one way to reach you from your property website. Test forms to confirm they're easy to complete on all devices. Encourage people to schedule a tour in person or apply online.
Your property website can become the foundation for the rest of your marketing strategy. If it's slow, outdated, or frustrating to use, you'll lose potential renters.
2. Optimize Online Listings
Consider upgrading your rental property. For example, you can:
- Improve the landscaping
- Add exterior lighting
- Paint the interior and exterior
- Add smart home technology
- Install energy-efficient windows
- Offer new kitchen appliances
These upgrades will help your property stand out. After enhancing the property, hire a real estate photographer. High-quality photos and virtual tours will attract more renters to your online listings.
Don't forget to mention rental perks. For example, you can offer applicants a month off rent.
Optimize your listing to make the property more appealing. Include an attention-grabbing headline and a detailed description. Write an urgent call to action to generate more tenant leads.
3. Leverage SEM
Search engine marketing (SEM) will direct more people to your online listings. SEM includes search engine optimization and paid advertising.
SEO will improve your organic rankings. With paid ads, you'll pay for each click or view. Both strategies can increase your online reach.
4. Share on Social Media
Get people interested and excited about your properties. Share virtual tours and high-quality photos using social media.
Use hashtags to reach Sacramento renters. Add a link to your online listings to generate more leads.
5. Request Property Management Services
If you're struggling to reach renters, request property management services. A full-service property management company can handle your marketing strategy.
They'll screen applicants to ensure you choose reliable renters. With their help, you can fill vacancies and retain great tenants.
Invest in Real Estate Marketing Today
A detailed real estate marketing strategy will help your online listings stand out. You can attract Sacramento renters to improve your occupancy rate. Apply these effective strategies today!
Remember, you don't have to do it alone. Consider partnering with a property management company.
Our team at PMI American River has 20 years of local industry experience. Leverage our state-of-the-art technology and proven strategies. Contact us today to discover your marketing plan!
